Deciding what to sell on Amazon is often the biggest hurdle for new sellers. With millions of products already listed and fierce competition in popular categories, it’s easy to get overwhelmed. But with the right approach, choosing the right products becomes less about luck and more about strategy.
In this guide, we’ll walk through the core principles behind smart product selection—and how platforms like Nformed can give you a clear edge.
A common mistake is choosing a product based solely on personal interest. While passion helps with branding and motivation, your Amazon business should prioritize products with consistent demand, healthy margins, and manageable competition.
You’re not looking for the most exciting item—you’re looking for one that sells well and fits your business goals.
Look for items with steady or growing sales volume. Use tools like Nformed to analyze recent sales data, BSR (Best Seller Rank), and seasonality in real time.
Avoid markets dominated by well-established sellers or big brands—especially when starting out. Niche products with demand but fewer aggressive sellers offer better opportunity.
Always run the numbers. Factor in:
Aim for at least a 30% margin after all expenses.
Smaller, lighter items are easier and cheaper to store and ship—especially when using FBA.
Avoid products with high return rates, quality issues, or lots of moving parts. Simple, reliable products are easier to manage and scale.
Look for listings with poor images, vague descriptions, or weak reviews. These are opportunities to enter the market and stand out.
Manual research can be slow, guess-heavy, and inaccurate. To make smart decisions, sellers need tools that:
Tip: Nformed is built specifically for 3P sellers and resellers. It helps identify profitable ASINs, track competitor metrics, and evaluate demand in real time.
Say you're considering selling a reusable kitchen sponge. You might:
This is the kind of data-driven validation process that separates guesswork from informed opportunity.
With the right criteria and tools, picking Amazon products becomes a repeatable, confident process. Focus on demand, profitability, and competition. Then back it up with real-time insights.
Nformed helps Amazon sellers go from guessing to growing—by tracking product opportunities, analyzing trends, and identifying high-potential ASINs. Try Nformed today and make your next product your smartest one yet.
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Spend less time on research and more on growing your Amazon business with Nformed.
