What Tools Can I Use for Product Research on Amazon?

Finding the right products to sell on Amazon can be the difference between success and failure. Without proper research, sellers risk launching products that are too competitive, have low demand, or don’t generate enough profit. Fortunately, a range of tools can help sellers identify lucrative opportunities and analyze market trends. Whether you're a beginner or a seasoned Amazon seller, leveraging the right research tools can streamline your workflow and maximize profitability.

Manual vs. AI-Powered Product Research

Traditionally, product research on Amazon involved manually browsing categories, analyzing competitors, and estimating demand based on gut instinct. Today, AI-powered platforms and automated tools allow sellers to conduct deep market analysis within minutes. These tools help you understand key metrics like sales volume, competition level, pricing trends, and customer demand, all in one place.

Best Amazon Product Research Tools

1. Amazon’s Own Free Tools

Amazon provides some built-in tools to help sellers gather insights:

• Amazon Best Sellers Rank (BSR): Helps identify trending and top-selling products within any category.
• Amazon Search Bar Auto-Suggest: Provides keyword ideas based on what customers are searching for.
• Amazon Brand Analytics (for Brand Registered Sellers): Offers in-depth data on customer search behavior, competitor comparisons, and market trends.
• Fulfillment by Amazon (FBA) Calculator: Estimates costs and profit margins for FBA sellers.

While these tools are useful, they require manual effort and often don’t provide a complete picture of market dynamics.

2. Third-Party Product Research Tools

Several third-party tools provide advanced data and insights for Amazon sellers:

• Helium 10: A comprehensive suite with product research, keyword tracking, and listing optimization tools.
• Jungle Scout: Focuses on product research, competitor analysis, and sales data estimates.
• Viral Launch: Offers market intelligence and keyword research, with a focus on launching private-label products.
• AMZScout: Provides trend tracking and profitability estimates.
• Nformed: Specifically for third-party (3P) sellers and resellers, offering real-time competitive insights, ASIN tracking, and AI-powered product recommendations to help sellers stay ahead.

These tools work well for sellers focusing on private-label products but may lack deep insights tailored for resellers and third-party (3P) sellers.

3. AI-Powered Tools for Competitive Edge

For Amazon resellers and 3P sellers, AI-powered tools provide an unmatched advantage. Instead of relying on static sales estimates or outdated market data, AI tools offer real-time insights into pricing, inventory, and competitor strategies.

Nformed: The Ultimate AI-Powered Product Research Tool Nformed is designed specifically for Amazon 3P sellers and resellers. Unlike traditional research tools, Nformed provides:

• Live ASIN Data: Access real-time pricing, inventory levels, and competitor trends.
• Competitive Insights: Track key metrics like Buy Box ownership, sales velocity, and market fluctuations.
• AI-Driven Product Recommendations: Identify high-margin products without manual guesswork.
• ASIN Tracking: Monitor key products and adjust your strategy as market conditions change.

Find Profitable Products Faster with Nformed

Manual product research can be time-consuming and prone to error, while generic third-party tools may not always cater to 3P sellers' needs. With Nformed’s AI-driven insights, sellers can make smarter decisions, reduce research time, and gain a competitive edge in the Amazon marketplace. Ready to take your Amazon business to the next level? Try Nformed today and start identifying winning products effortlessly.